ABOUT
Senior-level marketing expertise without the full-time headcount.
Big Tuna Marketing partners with established companies and lean marketing teams to turn ideas into action — from strategy and campaigns to content, creative and execution.
Meet Liz
Hi, I'm Liz Mitchum. With 20+ years of strategic and hands-on experience building marketing departments from the ground up, I shifted my focus to work as a consultant to help companies make sense of today’s complicated marketing options to deliver results that matter.
With family at the forefront of every big career decision ever made, especially the launch of my own business, Big Tuna is aptly named for my two sons, whom we playfully call "Big Tuna" and "Little Tuna." (And yes, fans of The Office will appreciate the nod.)
Why Big Tuna?
Even established marketing departments don’t always have the in-house personnel, bandwidth, or specialized expertise to tackle every initiative. Other companies understand the value of marketing but don’t have dedicated marketing leadership or headcount in place. They know where they want to go—they need an experienced partner who can help turn ideas into action and keep things moving.
Whether you need strategic guidance, specialized expertise or simply an extra set of experienced hands, Big Tuna Marketing brings a fresh perspective and serves as a seamless extension of your organization or existing marketing team—without the additional overhead of a full-time hire or the learning curve of a less experienced resource.
With project- and retainer-based options, we can tailor our relationship to suit your company’s specific needs and goals.
SERVICES
Strategy. Creativity. Execution.
KEY SPECIALTIES INCLUDE
STRATEGY
Marketing Strategy
Marketing Audits
Planning & Roadmaps
Brand & Messaging
Marketing Operations
CAMPAIGNS
Integrated Campaigns
Lead Generation
Advertising
Direct Mail
Events & Experiences
Webinars
CONTENT + CREATIVE
Email Marketing
Social Media
Web & Landing Pages
Copywriting & Content
Collateral & Presentations
MARKETING OPERATIONS
Project Management
Vendor Management
Sales Enablement
Campaign Execution
Reporting & ROI
And everything in between.
WHAT PEOPLE SAY
LEVI MOREHOUSE
FOUNDER/CEO
CETERUS
Liz is a true do it all marketing professional. Her willingness to do any task asked, her aptitude to learn new things very quickly, and her always positive attitude are a phenomenal asset. She interacts incredibly well across all functions of the business. Her acumen goes beyond marketing and she is a strong resource for operations and company culture. In the fast paced environment we operated in together, Liz was exactly the kind of person you want on your team!
ERIC HARTLEY
PRESIDENT
BLUETOWNE
Liz is a master at keeping order while effectively processing loads of activities and duties on her plate. Her sense of style, creative, reserve, and loyalty adds a foundation for all team members to model their own activities after. Liz is dedicated to full circle results and completeness in all she does for and with our team. She is extremely effective at getting things done with little direction. Liz's strong creative skills spans social, visual, copy and video platforms. Her clever sense of humor adds a layer of fun to all our meetings and team discussions. Liz is a valuable and loyal resource to all teams who are lucky enough to have her on their side. In short, Liz is rock solid!
SHEILA MARCELLO
OWNER
TYDAN SOLUTIONS
A true marketing professional in every sense, Liz is a joy to work with and knows how to execute marketing programs with finesse! More importantly, she is simply an amazing person to collaborate with and work beside. Her level of organization is off the charts as well as her ability to juggle multiple projects calmly and professionally. She can take a project through all stages from inception, content and creative creation to execution.