ABOUT
Hi, I'm Liz Mitchum. With 20+ years of strategic and hands-on experience building marketing departments from the ground up, I shifted my focus to work as a consultant to help companies make sense of today’s complicated marketing options to deliver results that matter.
The reality is that most marketing departments don’t have the in-house personnel, bandwidth or expertise to complete every aspect of every marketing project, or companies lack marketing headcount all together and aren’t sure where to start. Some just need an extra set of hands to get it all done, and want to leverage a seasoned professional without the additional overhead.
Big Tuna Marketing brings a fresh, energized perspective and is an efficient extension of your organization or existing marketing team to help you reach—and exceed—your marketing goals.
With family at the forefront of every big career decision ever made, especially the launch of my own business, Big Tuna is aptly named for my two sons, whom we affectionately call "Big Tuna" and "Little Tuna."
With project and retainer-based options, we can tailor our relationship to suit your company’s specific needs and goals.
SERVICES
Expertise. Experience. Ingenuity.
KEY SPECIALTIES INCLUDE
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Integrated Online and Offline Marketing Campaigns
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Email Marketing & Automation
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Lead Generation Programs
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Event Planning and Execution (Conferences, Trade Shows and Internal)
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Project Management
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Strategy/Roadmap
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Web Content, Design & Audit
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Content Marketing (Landing Pages, Lead Magnets, etc.)
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Direct Mail
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Webinar Strategy & Logistics
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Social Media Strategy & Content
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Sales Team Enablement Tools
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Collateral
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Brand Management, Launch & Promotion
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Advertising Strategy/Creative
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Press Releases/Media Outreach
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ROI Analysis
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Content Creation
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Copywriting
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Retargeting
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Operations
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Presentation Decks
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Vendor Management
WHAT PEOPLE SAY
LEVI MOREHOUSE
FOUNDER/CEO
CETERUS
Liz is a true do it all marketing professional. Her willingness to do any task asked, her aptitude to learn new things very quickly, and her always positive attitude are a phenomenal asset. She interacts incredibly well across all functions of the business. Her acumen goes beyond marketing and she is a strong resource for operations and company culture. In the fast paced environment we operated in together, Liz was exactly the kind of person you want on your team!
ERIC HARTLEY
PRESIDENT
BLUETOWNE
Liz is a master at keeping order while effectively processing loads of activities and duties on her plate. Her sense of style, creative, reserve, and loyalty adds a foundation for all team members to model their own activities after. Liz is dedicated to full circle results and completeness in all she does for and with our team. She is extremely effective at getting things done with little direction. Liz's strong creative skills spans social, visual, copy and video platforms. Her clever sense of humor adds a layer of fun to all our meetings and team discussions. Liz is a valuable and loyal resource to all teams who are lucky enough to have her on their side. In short, Liz is rock solid!
SHEILA MARCELLO
OWNER
TYDAN SOLUTIONS
A true marketing professional in every sense, Liz is a joy to work with and knows how to execute marketing programs with finesse! More importantly, she is simply an amazing person to collaborate with and work beside. Her level of organization is off the charts as well as her ability to juggle multiple projects calmly and professionally. She can take a project through all stages from inception, content and creative creation to execution.